, <META> <BODY> and <ALT> tags. Next, search for your known competitor's web sites and view the HTML source code and their site text. Noticing patterns is your key to advanced ranking above them. Rather than visiting each engine and performing a search, you can simply use RankThis! < http://www.rankthis.com >. RankThis! allows URL searching of all of the major search engines by keyword or keyword phrase - all at one location. * Title Tag Since the title tag is the first thing that a user sees if your web site is returned for their keyword query, it is a very important. Place those keywords that are most pertinent to your business in the title tag. When you select title tag keywords, you should be thinking of them like the words on a nameplate on the entrance to a business. Effective title tags include relevant keyword or keyword phrases only. They also avoid non-indexing filler words, such as a, an, the, welcome and home page. Example: <TITLE>WebPromote

OPTIMIZE YOUR WEB SITE ~~~~~~~~~~~~~~~~~~~~~~ By Brian D. Chmielewski mailto:newsletter@webpromote.com At one time or another, I have discussed the importance of optimizing your HTML code for the major search engines. Today I will bring several ideas together in an attempt to crystallize them for improving search ranking. Between 70 and 80 percent of traffic that is driven to your web site originates from the major search engines. That metric indicates traffic, not sales. If most people share my surfing behaviors, they would type in a keyword at a search engine and then sort through the top ten to twenty results, actually clicking through an even smaller percentage. So, listing near the top and speaking to your target audience in the proper way are very important. There are six components of the web page that you should pay strict attention to when preparing a page for listing in a search engine. The first step toward improved listing is selecting the best keywords to do the job. Keywords are the foundation for your presence in the search engines. Applying the same keywords throughout each component is very important, so converging upon a specific collection of keywords is very important. * How do I choose effective keywords? You should already have some idea of the keywords or keyword combinations (keyword phrases) that you will want to use. To get a comprehensive idea of all of the keywords that could assist you with your optimization, there are two things that you should do. First grab an online or print Thesaurus. Investigate synonyms for your original keywords. Write these words down on a sheet of paper. Next, perform searches at each of the major engines for your original keywords and keyword phrases. Pay close attention to the web sites that rank 1 through 10. You will notice that the sites do not always rank in the same location and some do only appear on one engine. View the source code of these pages, looking for patterns and placement of keywords in the , <META> <BODY> and <ALT> tags. Next, search for your known competitor's web sites and view the HTML source code and their site text. Noticing patterns is your key to advanced ranking above them. Rather than visiting each engine and performing a search, you can simply use RankThis! < http://www.rankthis.com >. RankThis! allows URL searching of all of the major search engines by keyword or keyword phrase - all at one location. * Title Tag Since the title tag is the first thing that a user sees if your web site is returned for their keyword query, it is a very important. Place those keywords that are most pertinent to your business in the title tag. When you select title tag keywords, you should be thinking of them like the words on a nameplate on the entrance to a business. Effective title tags include relevant keyword or keyword phrases only. They also avoid non-indexing filler words, such as a, an, the, welcome and home page. Example: <TITLE>WebPromote - Intelligent Internet Marketing. * META keywords tag These tags are HTML code that permit a web site developer to tell search engine algorithms what keywords are relevant to their site. The META keywords tag is your location in the HTML code for the placement of keywords and keyword phrases. Presently, META Tags are supported by AltaVista, Infoseek and HotBot. Example: Find out more about META description, ALT Tags, and Body Text optimization at: < http://www.webpromote.com/wpweekly/aug98vol4/optimize.html > Once your web site is optimized, use WebPromote 200 to get the best for your site in the search engines. Visit < http://www.WebPromote.com/200 > now! The Top Ranking Guide is your leading tool for improving your ranking. Visit < http://www.WebPromote.com/guide > to learn more or to get the guide.